Autotrader at New York Fashion Week Advertising  •  Mobile  •  Social Media  •  Video

Autotrader teamed up with New York Fashion Week to launch the 2016 Car Color of the Year. What better way to reach female millennials than setting up a Color Studio on the runway to host media, bloggers and inside attendees? The Autotrader Car Color of the Year, “Autotrader Black,” was bottled up into a custom branded black nail polish and showcased in the Color Studio. Autotrader’s trip to NYFW with a huge social initiative, complete with editorial content, custom creative and live social coverage.


Autotrader at New York Fashion Week
Autotrader at New York Fashion Week
Autotrader at New York Fashion Week
Autotrader at New York Fashion Week




LEAVE A REPLY

Your email address will not be published. Required fields are marked *

RELATED PROJECTS


Loading