Autotrader Premium T-Shirt Designs Branding

The task was simple; to create t-shirt designs for employee’s to wear featuring Autotrader’s logo but with a unique design and treatment that employee’s will actually want to wear. The first design features iconic Atlanta locations inside the Autotrader A. This design is pliable to have further designs in the series that have different textures, icons and design elements inside the A. The other designs focused on using the A in a unique way highlight speed and movement, as well as celebrating Autotraders history. All Designs done by Rick Hill And Julian Strayhorn.


Autotrader Premium T-Shirt Designs

Client
Autotrader
Role
Senior Creative Director


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