Cook Your Ass Off Advertising  •  Branding  •  Social Media  •  Video  •  Website

In the Fall of 2013, upwave and HLN introduced Cook Your Ass Off, a cooking competition geared on changing how people ate. The premise of the show focused on 9 individuals who wanted to change their life style in regards to food and how they prepared food and nourished their bodies. In each episodes, 3 chefs competed and were judged by one of the 9 individuals plus our panel of judges which included celebrity chef host Richard Blais, Nutritionist Keri Glassman and a rotating culinary expert. The advertising campaigned followed the look and feel of the show’s set design, which was hip, trendy and a little bit rough to show that you didn’t need a $400,000 dollar kitchen to make bad ass food. Our campaign was truly multi-platform crossing pages on upwave.com, social and digital content extensions, print, TV commercials and show posters.

 

Client
Turner Broadcasting
Live Dates
Fall 2013-Spring 2014
Role
Creative Director

Cook Your Ass Off Show Poster
The look and feel from the show all derived from the show poster, which was created in
Cook Your Ass Off Show Poster
The look and feel from the show all derived from the show poster, which was created in
upwave Show Page
The show page on upwave.com was able to house a ton of content that really extended the show digitally. Not only did we have clips, bios and trailers on the page, but also behind the scenes videos, outtakes and more exclusive content from the hosts, chefs and contestants.
upwave Show Page
The show page on upwave.com was able to house a ton of content that really extended the show digitally. Not only did we have clips, bios and trailers on the page, but also behind the scenes videos, outtakes and more exclusive content from the hosts, chefs and contestants.
Cook Your Ass Off
Cook Your Ass Off
Cook Your Ass Off



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