Dealertrack Positioning and Campaign Advertising  •  Branding  •  Website

When Dealtertrack decided to revamp it’s brand positioning, voice & tone and brand campaign, I partnered with our internal clients, creative teams and agencies to overhaul the Dealertrack positioning. With a focus on Inspiring Confidence, the new positioning was geared towards giving dealers the confidence of using our suite of products while highlighting our value proposition compared to our competitors. The campaign resonated so well in dealer testing, we were able to roll out of the gate with minimal edits. The campaign then played out to print material, websites, videos, infographics, booth designs and headquarter signage just to name a few.


Dealertrack Positioning and Campaign
Dealertrack Positioning and Campaign
Dealertrack Positioning and Campaign
Dealertrack Positioning and Campaign
Dealertrack Positioning and Campaign

Client
Dealertrack
Role
Senior Creative Director


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