Delta Airlines Advertising  •  Social Media  •  Video

Associate Creative Director over all things creative for the Delta Social Media account. Beginning with the strategy behind the editorial calendar, to the execution of daily Instagram pictures and videos, our team grew the social media fan base by 63% in 6 months and increased daily interaction per posts by over 200%. We also handled many larger application on Facebook to push various initiatives such as the New JFK Terminal build videos and hub, the Clicks for a Cure application Hub and the Behind the Blues – Chelsea Football Club promotion.

Client
Delta Airlines
Live Dates
Managed Creative for entire social platform 2012
Platform
Facebook / Twitter / Instagram / Google +
Role
Associate Creative Director

Delta Facebook Creative Management
ACD over all things creative for the Delta Social Media account. Our team managed every single daily post, video and application that Delta did across all social platforms.
Delta Facebook Creative Management
ACD over all things creative for the Delta Social Media account. Our team managed every single daily post, video and application that Delta did across all social platforms.
Clicks for a Cure
Delta needed a way to draw attention to all the wonderful things they do for Breast Cancer awareness month and specifically the Breast Cancer Research Fund. To promote this in the social space, we created the Clicks for the Cure, a social campaign where every new Facebook \"Like\" for Delta, they donated $1 to BCRF. This was in addition to the already growing dollar amount they contribute each year. 

The campaign was a huge success, generating 58,873 new likes and more than 152 million total Facebook impressions, the activation helped broaden the Take Flight for the Fight story, earning additional coverage in Forbes recognizing Delta’s efforts for Breast Cancer Awareness Month.
Clicks for a Cure
Delta needed a way to draw attention to all the wonderful things they do for Breast Cancer awareness month and specifically the Breast Cancer Research Fund. To promote this in the social space, we created the Clicks for the Cure, a social campaign where every new Facebook "Like" for Delta, they donated $1 to BCRF. This was in addition to the already growing dollar amount they contribute each year.

The campaign was a huge success, generating 58,873 new likes and more than 152 million total Facebook impressions, the activation helped broaden the Take Flight for the Fight story, earning additional coverage in Forbes recognizing Delta’s efforts for Breast Cancer Awareness Month.
Behind the Blues
Delta and Chelsea Football Club wanted to promote their partnership in a fresh and exciting way for both U.S. and U.K fans. To do this, Chesea FC started the 2012 season with a U.S tour playing pre-season matches in NYC, Miami, Seattle and Philidelphia. To bring awareness to this partnership in social, we created Behind the Blues; an exclusive, all-access pass behind the 14 day tour. Each day on our social channels, we released a new piece of footage for our community to enjoy along with the change to win a trip for either the U.S.fans to go to the home opener in London or the U.K fans to go to the final game vs Manchester in the states. 

The result, a wildly popular campaign that resulted in 29,867 new likes and more than 52 million total Facebook impressions. The activation helped tell the story of Delta’s newest sports partner and more than doubled Delta’s social footprint in the UK, growing our presence by 5,880 people.
Behind the Blues
Delta and Chelsea Football Club wanted to promote their partnership in a fresh and exciting way for both U.S. and U.K fans. To do this, Chesea FC started the 2012 season with a U.S tour playing pre-season matches in NYC, Miami, Seattle and Philidelphia. To bring awareness to this partnership in social, we created Behind the Blues; an exclusive, all-access pass behind the 14 day tour. Each day on our social channels, we released a new piece of footage for our community to enjoy along with the change to win a trip for either the U.S.fans to go to the home opener in London or the U.K fans to go to the final game vs Manchester in the states.

The result, a wildly popular campaign that resulted in 29,867 new likes and more than 52 million total Facebook impressions. The activation helped tell the story of Delta’s newest sports partner and more than doubled Delta’s social footprint in the UK, growing our presence by 5,880 people.



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