Garnier Fructis Advertising  •  Website

Ditch the Dull, Go Hi-shine – this is how Garnier Fructis wanted to position their new product for getting richer, shinier and healthier looking hair. With this product launch, we really romanced the models hair and brought the shine to life. 

The center piece of the campaign, was the intro animation and microsite experience where users can learn more about the products through a unique product carousel. They also can watch expert videos and get tips on how to make their hair shiny, healthy and beautiful.

Client
L'Oreal
Project URL
no3design.com/brilliantineShine/rlp/index.html
Role
Art Director

Garnier Fructis
The center piece of the campaign, was the intro animation and microsite experience where users can learn more about the products through a unique product carousel. They also can watch expert videos and get tips on how to make their hair shiney, healthy and beautiful.
Click image for creative
The center piece of the campaign, was the intro animation and microsite experience where users can learn more about the products through a unique product carousel. They also can watch expert videos and get tips on how to make their hair shiney, healthy and beautiful.
Click image for creative
Using pre-existing campaign elements, we drove existing customers to the microsite using an email that had brief highlights and product benefits.
Using pre-existing campaign elements, we drove existing customers to the microsite using an email that had brief highlights and product benefits.
Utilizing pre-existing video footage in-banner, we created an experience that lead the view from dull to shiney hair. Upon rollover, they are treated to a mini-site experience with product tips, information and videos.
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Utilizing pre-existing video footage in-banner, we created an experience that lead the view from dull to shiney hair. Upon rollover, they are treated to a mini-site experience with product tips, information and videos.
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Garnier Fructis American Idol Roadblock
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Garnier Fructis American Idol Roadblock
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Garnier Fructis Strength and Repair banner ads
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Garnier Fructis Strength and Repair banner ads
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