Garnier Nutristioniste Advertising  •  Website

Garnier Nutristioniste brought over one of their best selling European products to the United States; the Eye Roller. The launch of this project needed to be big and impactful and highlight not only the new product, but its revolutionary nature and design. We aimed to target women 28-45 that might be experiencing these issues.

Client
L'Oreal
Project URL
garnierusa.com/_en/_us/nutritioniste/skinrenew/eye_roller.aspx?tpcode=nutritioniste
Role
Art Director

Microsite animated site intro leading into the full site experience. 
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Microsite animated site intro leading into the full site experience.
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The pivot of the campaign was the microsite that featured a full video intro that lead into an informational design. Here you can find how-to-videos, tips and detailed product information.
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The pivot of the campaign was the microsite that featured a full video intro that lead into an informational design. Here you can find how-to-videos, tips and detailed product information.
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Using pre-existing campaign elements, we drove existing customers to the microsite using an email that had brief highlights and product benefits.
Using pre-existing campaign elements, we drove existing customers to the microsite using an email that had brief highlights and product benefits.
The standard banners focused on grabbing the attention of the customer and drawing them in with the products uniqueness. They are then lead to the microsite for more information.
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The standard banners focused on grabbing the attention of the customer and drawing them in with the products uniqueness. They are then lead to the microsite for more information.
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Product Advisor Banner for Garnier Nutritioniste
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Product Advisor Banner for Garnier Nutritioniste
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