For our 2018 sponsorship opportunity for Kelley Blue Book, our task was simple; Develop social/digital concepts leveraging the new 2018 KBB brand campaign strategy and Chase Elliott to help promote the partnership between KBB and Hendrick Motorsports.
Our creative solution was the ‘Confidence Crew’. Having KBB there to help you ask the right questions so you can make confident car decisions is like having an experienced, trustworthy team at your side every step of the way along your car journey. In fact, getting the answers to the right questions before you get to the dealership, is like have Chase Elliott’s KBB Confidence Crew come with you when you go.
Total Media Impressions: 3.3 Million
Total Video Views: 1.6 Million
Client Kelley Blue BookLive Dates August 2018Platform Facebook / Twitter / InstagramRole Senior Creative Director