Minute Maid introduced the concept of MMOJO, which is the citrus zip of Minute Maid Orange Juice makes you feel good, and when you feel good, you have “MMOJO”. Phase 1 of the campaign dealt more with the introduction of this messaging and making the connection between MMOJO and Minute Maid Orange Juice.
Phase 2 further expanded the message in a social space, by creating the MMOJO Analyzer, a social app on Facebook that Analyzed your social activity in a fun game where you can earn achievements, play against friends and be ranked on a leaderboard.Client
The Coca-Cola CompanyLive Dates
Summer 2011 - Winter 2012Role
Associate Creative Director