Hornitos wanted to reposition their brand of tequila in the market place and stand out from the competitor. To celebrate the individuality, uniqueness and fun of this brand, we positioned Hornitos as a tequila that you did not have to sacrifice smooth taste for a good tequila “edge”. And so the “Who Says?” microsite was born.
This site featured a unique design that celebrated the fun and excitement of drinking tequila and combined it with information and brand awareness. Users could learn about each tequila by interacting with the bottles, see events in their area through the interactive map and find other easter eggs in the site.
Due to budget cuts, a much more trimmed down version of this site launched that featured just branding and awareness messaging along with the ‘Who Says’ tagline.
Jim Beam Global BrandsProject URL