Sauza Hornitos Tequila Advertising  •  Website

Hornitos wanted to reposition their brand of tequila in the market place and stand out from the competitor. To celebrate the individuality, uniqueness and fun of this brand, we positioned Hornitos as a tequila that you did not have to sacrifice smooth taste for a good tequila “edge”. And so the “Who Says?” microsite was born.

This site featured a unique design that celebrated the fun and excitement of drinking tequila and combined it with information and brand awareness. Users could learn about each tequila by interacting with the bottles, see events in their area through the interactive map and find other easter eggs in the site.

Due to budget cuts, a much more trimmed down version of this site launched that featured just branding and awareness messaging along with the ‘Who Says’ tagline.

Client
Jim Beam Global Brands
Project URL
no3design.com/Sauza/stPatsWebsite/website.htm
Role
Art Director

Sauza Hornitos Tequila
The \"Shot of Gold\" mini-site ran in the days leading up to St. Patricks Day and featured three different cocktails that you could interact with and get drinks recipes.
The "Shot of Gold" mini-site ran in the days leading up to St. Patricks Day and featured three different cocktails that you could interact with and get drinks recipes.
Hornitos wanted to celebrate the many different ways you can combine tequila and this banner ad spoke to those groups. Whether you sip it or shoot it, Hornitos is the perfect blend for you.
Hornitos wanted to celebrate the many different ways you can combine tequila and this banner ad spoke to those groups. Whether you sip it or shoot it, Hornitos is the perfect blend for you.
This banner campaign was created to take St. Patricks Day head on. In the weeks leading to St. Patty\'s Day, these banners ran and drove people to our \"Shot of Gold\" mini-site.
This banner campaign was created to take St. Patricks Day head on. In the weeks leading to St. Patty's Day, these banners ran and drove people to our "Shot of Gold" mini-site.



RELATED PROJECTS


Loading