The KBB Effect Advertising  •  Mobile  •  Social Media  •  Video

Creative Studios was challenged to create a campaign using NASCAR’s most popular driver, Dale Earnhardt, Jr. as an advocate for Kelley Blue Book and to connect with consumers in a fresh way. “The KBB Effect” consisted of videos for social media, a sweepstakes hosted on Twitter, and a TV spot that aired nationally on FOX during the broadcast of KBB’s primary sponsored race and over 200 times on sports and NASCAR related programming.

Client
Kelley Blue Book
Role
Senior Creative Director

The KBB Effect
The KBB Effect
The KBB Effect
The KBB Effect




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