The Logano Report Advertising  •  Mobile  •  Social Media  •  Video

Increase awareness and affinity toward Autotrader by leveraging our sponsorship with NASCAR driver Joey Logano. In addition to creating excitement among NASCAR fans, our objective was to spread beyond NASCAR to a more general audience through social media. Combined, the four “Logano Report” videos we shot and produced were viewed over 570,000 times on Facebook and received more than 1800 likes.

Client
Autotrader
Role
Senior Creative Director





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