Total Action Drama – Cartoon Network Advertising

Cartoon Network’s hit TV show Total Drama Action needed an exciting three phased approach for their season finale. They were planning on running a media campaign promoting the marathon that led up to the season finale. However, there was one important twist, the season finale ended in a tie forcing a second season finale. Each media placement featured a combination of flash and video on a nationwide media blitz. The second season finale drew the highest ratings for the program to date. 

Client
Turner Broadcasting
Project Live Date
2010
Role
Art Director

Roadblock Banner Ad.
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Roadblock Banner Ad.
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The first phase was promoting the marathon that lead up to the season finale.
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The first phase was promoting the marathon that lead up to the season finale.
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Phase 2 utilized video assets to promote Ducan vs Beth in the season finale showdown.
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Phase 2 utilized video assets to promote Ducan vs Beth in the season finale showdown.
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Phase 3 also utilized video and played of the competition between the two directly in the banner leading up to the final season finale.
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Phase 3 also utilized video and played of the competition between the two directly in the banner leading up to the final season finale.
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