At upwave, we believe in making health and wellness fun again. As Creative Director, it is my job to make sure that the brand is surprisingly entertaining, delightfully engaging and all around great fun for our audience. We want to educate the health into you and make the journey a little less scary and a whole lot more entertaining. With innovative tools like TrackIt; an application that tracks all your data in one place to offer up specialized content to help you get in shape, daily challenges, tips and articles, upwave is really a fantastic brand to work on. I oversee all creative for the brand from digital communications, marketing, advertising, promotion and social media. In addition, I have been able to work on the creative direction for some of our TV programming, on air promo’s and branding work.