Verizon Wireless Advertising  •  Social Media  •  Video  •  Website

For a good chunk of my career, I had the pleasure of working on over 60 campaigns for Verizon Wireless (and their media budgets) that ranged across many business units. Sponsorships, new product launches, social campaigns and videos as well as their business accounts were all areas of the business I touched over a 4 year span while working with them through Moxie Interactive. I had the great fortune of working with media vendors to produce ground breaking ad placements and well as shooting custom video for ad units and social campaigns that resulted in some great work. During this time, banner and rich media advertising was an area we broke industry benchmark records each year. Below is just a sample of a very small cross section of work I have completed for them.

Client
Verizon Wireless
Project Dates
Campaigns ranged from 2006 - 2010
Role
Art Director

In 2009, Verizon Wireless acquired a racing sponsorship in its acquisition of Altell Networks. Verizon wanted to make an impact during a race day and surprise fans with a purely branding and awareness campaign. Our solution; a stunt at Lowes Motor Speedway on a race day during the Sprint Racing Series.

We ran a contest called "Can You FInd Me Now" in which we gave a prize to whom ever could find and take a picture of the real Verizon Wireless "Can you hear me now" guy. What people did not know, is that 125 look-a-likes were descended on the scene, along with the real guy. A street team was sent out with flyers, signs and t-shirts promoting the event 30 minutes prior to the 3 runs we did.

 


The results were then filmed and put on Youtube and other viral video sites to be passed around.

Video banners ran on a massive media plan that spanned English and Hispanic websites and featured full video of the phones showing off their unique designs, pushing people to the microsite to learn more. The units delivered 130 millions impressions and 334k clicks in its first 3 months.
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Video banners ran on a massive media plan that spanned English and Hispanic websites and featured full video of the phones showing off their unique designs, pushing people to the microsite to learn more. The units delivered 130 millions impressions and 334k clicks in its first 3 months.
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Ever since the release of the iPhone, cell phone companies have been trying to play catch up. In October of 2007, Verizon Wireless answered with a suite of 4 ground breaking and innovative phones that could only be described as; Next Phones Now.

The Voyager by LG, The Venus by LG, The Juke by Samsung and the Blackberry Pearl were the highlighted phones and the microsite was the driving force that housed these phones. Visitors to the site were treated a slick background and video reveal of the phones. Each phone had an in depth interactive experience that highlighted the features and personality of the devices. .

The campaign consisted of over a dozen executions, including banners, site take over\'s, digital signage and email campaigns.

The microsite had over 339 thousand unique visitors during the first month and users spent an average of 2.97 minutes on the page.
Ever since the release of the iPhone, cell phone companies have been trying to play catch up. In October of 2007, Verizon Wireless answered with a suite of 4 ground breaking and innovative phones that could only be described as; Next Phones Now.

The Voyager by LG, The Venus by LG, The Juke by Samsung and the Blackberry Pearl were the highlighted phones and the microsite was the driving force that housed these phones. Visitors to the site were treated a slick background and video reveal of the phones. Each phone had an in depth interactive experience that highlighted the features and personality of the devices. .

The campaign consisted of over a dozen executions, including banners, site take over's, digital signage and email campaigns.

The microsite had over 339 thousand unique visitors during the first month and users spent an average of 2.97 minutes on the page.
Challenged with a growing market for apps and the consumer desire for better smartphones, Verizon Wireless release a suite of LG phones; the enV Touch and the enV 3. At the same time, Verizon Wireless launched their app store and wanted to show cusmers that they had a breath of apps that could rival Apples App Store.

The campaign consists of in-store digital signage, banner ads and a rich landing page. The heart of the campaign is to highlight the wide offering of Verizon apps while always bringing the phones into the fore-front as the hero. The rich landing page offers a full featured tour for each phone complete with animated UI\'s, specs, and phone details.

The rich media units performed positivly at a 5.13% interaction rate and the entire comapian delivered 2.5 million impressions.
Challenged with a growing market for apps and the consumer desire for better smartphones, Verizon Wireless release a suite of LG phones; the enV Touch and the enV 3. At the same time, Verizon Wireless launched their app store and wanted to show cusmers that they had a breath of apps that could rival Apples App Store.

The campaign consists of in-store digital signage, banner ads and a rich landing page. The heart of the campaign is to highlight the wide offering of Verizon apps while always bringing the phones into the fore-front as the hero. The rich landing page offers a full featured tour for each phone complete with animated UI's, specs, and phone details.

The rich media units performed positivly at a 5.13% interaction rate and the entire comapian delivered 2.5 million impressions.
To drive people to the rich landing page, we created rich media banners that uitilized a higher file size to promote not only the phones, but a few of the many apps available in greater detail.
Click image for creative
To drive people to the rich landing page, we created rich media banners that uitilized a higher file size to promote not only the phones, but a few of the many apps available in greater detail.
Click image for creative
These days, your phone is only as good as the network it is on. That is why for the New BlackBerry Tour, we focused on highlighting all there is to love about BlackBerrys, and they are even better because of Verizon Wireless Network.

The campaign consists of in store digital signage, banner ads and a rich landing page. The heart of the campaign is to highlight the wide offering of Verizon apps while always bringing the phones into the fore-front as the hero. The rich landing page offers a full featured tour for each phone complete with animated UI\'s, specs, and phone details. We also wanted to highlight the high user ratings that Verizon Wireless has recieved for this phone on the main page to intice users to explore the phone.

The rich media units performed very positivly at a .26% click-thru rate and a 3.73% interaction rate and the entire comapian delivered 7 million impressions.
These days, your phone is only as good as the network it is on. That is why for the New BlackBerry Tour, we focused on highlighting all there is to love about BlackBerrys, and they are even better because of Verizon Wireless Network.

The campaign consists of in store digital signage, banner ads and a rich landing page. The heart of the campaign is to highlight the wide offering of Verizon apps while always bringing the phones into the fore-front as the hero. The rich landing page offers a full featured tour for each phone complete with animated UI's, specs, and phone details. We also wanted to highlight the high user ratings that Verizon Wireless has recieved for this phone on the main page to intice users to explore the phone.

The rich media units performed very positivly at a .26% click-thru rate and a 3.73% interaction rate and the entire comapian delivered 7 million impressions.
To push people to the rich landing page, we created standard file size banners highlighting the phones features and how the BlackBerry Tour can enhance your work and personal life. 
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To push people to the rich landing page, we created standard file size banners highlighting the phones features and how the BlackBerry Tour can enhance your work and personal life.
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Video banner for the launch of the Motorola Q.
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Video banner for the launch of the Motorola Q.
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Video banner campaign promoting the Rockstar Supernova show sponsored by Verizon. All Video was custom shot for this execution. 
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Video banner campaign promoting the Rockstar Supernova show sponsored by Verizon. All Video was custom shot for this execution.
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